Who is Nayara P. Duarte?

Evidence-based decision-making enthusiast.

Consumer Insights and Market Intelligence professional with solid expertise in consumer research, data analysis (primary and secondary data), and development of reports, analytical models, and dashboards to support strategic business decisions.

Strong background in quantitative research methods, experimental design, and statistical analysis, combined with the ability to translate complex data into actionable insights. 

Holds a PhD/Doctorate in Marketing Strategy and Consumer Behavior from Federal University of Paraná (UFPR)’s Program of Post/Graduate Studies in Business Administration and a Bachelor’s degree in Communication with an emphasis in Public Relations from State University of Londrina (UEL).

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Lives in Curitiba, Paraná, Brazil, with her husband and their beloved cats, Leopoldo, Serafim and Mimi.
Loves photography (as a hobby) and listens to hardcore and alternative rock.

Find Nayara:
Google Scholar || LinkedIn || Instagram || Slideshare || Lattes

My master’s thesis at UFPR Collection
My doctoral dissertation at UFPR Collection


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